Rama Lakshmi, in the Washington Post, on the push for many, many more toilets throughout India:

Modi has made toilet-building and sanitation a rallying cry since October. He has enlisted large companies to help. In the past year, his government has built more than 5.8 million toilets — up from 4.9 million the previous year. But reports show that many of them are unused or that they are being used to store grain, clothes or to tether goats, thwarting Modi’s sanitation revolution.

“Even as we accelerate toilet construction now, much more needs to be done to persuade people to use them,” said Chaudhary Birender Singh, India’s minister for rural development, sanitation and drinking water. “For long, we assumed that if the toilets are built, people will automatically use it. But we have to diligently monitor the use over a period of time and reward them with cash incentives to the village councils at every stage. Only then will it become a daily habit.”

This all sounds really familiar.